Curriculum
- 1 Section
- 10 Lessons
- 3 Days
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- Topics10
- 1.1Marketing Cloud Emails and Landing Pages Discover CloudPages and Smart Capture Forms Configure Interactive Email Forms Create Custom Email Templates Compose Emails with Einstein
- 1.2AMPscript Syntax and Functions Explore AMPscript Capabilities and Concepts Identify Functions and Resource Locations Configure Common, Add, and Update Functions Implement Exclusion Functions Incorporate AMPscript Using CRM Data
- 1.3Marketing Cloud Connect Data Discover MCC Examine MCC Configuration Steps Connect Marketing Cloud Users to CRM Use Synchronized Data Extensions Create CRM Audiences Explore MCC Send Options Configure CRM Journey Entry Sources and Activities Review MCC Best Practices
- 1.4Data Segmentation Strategies Understand Intentional Data Value Review Data Model Best Practices Source Data for Segmentation Connect Data for Real-Time Journeys
- 1.5Data Automation Explore Data Integration Options Identify Common File Transfer Protocol Use Cases Automate Data Management Tasks with Automation Studio Transform Data Using SQL Review Filter and Query Activity Use Cases Discover Data Tool Options
- 1.6Customer Journey Optimization Plan Customer Journeys Explore Journey Entry Options Identify Journey Channels Discover Journey Builder Einstein Capabilities Test and Update Journeys Review Journey Analytics
- 1.7Data Cloud for Marketing Identify Connections Between Marketing Cloud and Data Cloud Discover Data Cloud for Marketing Explore Data Cloud for Marketing Features and Capabilities Examine Marketing Segments Simplify Data Segments
- 1.8Marketing Cloud Personalization Explore MCP Capabilities Explain MCP Implementation Process List MCP Tools
- 1.9Einstein for Marketers Discover Einstein Marketing Insights Review MCI Reporting Packages Understand Basic Marketing Metrics
- 1.10Marketing Cloud Best Practices Identify Best Practices for Optimal System Performance Examine Email Sending Best Practices Compare Subscriber Preference Center Options Organize Marketing Assets and Folder Structure Explore Contact Exclusion Options
Data Segmentation Strategies Understand Intentional Data Value Review Data Model Best Practices Source Data for Segmentation Connect Data for Real-Time Journeys
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Customer Journey Optimization Plan Customer Journeys Explore Journey Entry Options Identify Journey Channels Discover Journey Builder Einstein Capabilities Test and Update Journeys Review Journey Analytics
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