Curriculum
- 1 Section
- 9 Lessons
- 3 Days
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- Topics9
- 1.1Lessons and Topics Course Introduction Review Course Objectives Set Learner Expectations Review Housekeeping Items Review Additional Course Resources Explore Course Case Study
- 1.2Salesforce Integration Understand the Account Engagement-Salesforce Relationship Sync Data Between Salesforce and Account Engagement Enable Account Engagement in Salesforce Create Custom Fields Review Salesforce Campaigns
- 1.3Administration Create an Account Engagement Dashboard Authenticate Your Email Sending Domains Sync with Third-Party Applications Using Connectors Restore Assets from the Recycle Bin Create and Assign Users and User Groups Understand Usage Governance
- 1.4List Management Create List Types Organize Prospects Using Static Lists Test Emails Using Test Lists
- 1.5Personalization and Email Marketing Personalize Your Emails with HML and Advanced Dynamic Content Automate Email Marketing Create Email Templates See What Works Best for Your Audience Using AB Testing Track Email Performance Using Email Reports
- 1.6Forms and Landing Pages Capture Leads with Forms Convert Visitors to Leads Using Landing Pages Track Leads with Forms and Landing Page Reports Track Clicks Using Custom Redirects Create Custom Redirect Reports
- 1.7Lead Management Trigger Page Actions Automate Actions from a Marketing Element Using Completion Actions Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules Create Repeatable, Criteria-Based Automation Rules Create Dynamic Lists Choose an Automation Tool
- 1.8Lead Qualification Understand Prospect Scoring Grade Prospects Based on Profiles
- 1.9Lead Nurturing Build an Engagement Program Create Engagement Program Reports
Forms and Landing Pages Capture Leads with Forms Convert Visitors to Leads Using Landing Pages Track Leads with Forms and Landing Page Reports Track Clicks Using Custom Redirects Create Custom Redirect Reports
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Lead Qualification Understand Prospect Scoring Grade Prospects Based on Profiles
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